Limited edition Spark® Passion Orange Guava says “aloha, energy”!

PROJECT SCOPE: Packaging Illustration, Campaign Concept, Art Direction, Photoshoot and Styling, Graphic Design
PROJECT DURATION: March 2025, 2 to 3 weeks
TOOLS USED: Illustrator, Photoshop, InDesign

Spark Energy & Focus is AdvoCare’s flagship product, several times a year the brand releases limited time only flavors with extensive launches. This project kicked off when one of my illustration options was selected for the packaging, from there, I conceptualized, art directed and designed a multichannel, digital campaign that spanned everything from an initial social media teaser for social media all the way through to the LTO flavor selling out. The campaign went live across several channels, including web assets on AdvoCare.com, social media, email, static paid media, 30 second ad spot and SMS communication.

AN UNEXPECTED INFLUENCER WIN

AdvoCare® has partnered with Daryl-Ann Denner in the past, and while she’s shared her love for Spark® and limited-time flavors before, this was the first time she organically posted about one of our influencer boxes. To capitalize on the unexpected momentum and increased audience interest, we quickly developed and launched an impromptu mini campaign that included targeted email and SMS communications. The fast-turn strategy allowed us to meet the moment in real time and contributed to strong overall performance for the launch.