A collection of packaging concepts across AdvoCare’s extensive portfolio of products.
PROJECT SCOPE: Packaging Design, Print Production, Branding, Graphic Design, Logo Design
PROJECT DURATION: 3 days up to 2 weeks depending on marketing requirements and launch goal timelines.
TOOLS USED: Illustrator, Photoshop, InDesign
Packaging concept development and product branding was a regular part of my role, with new creative briefs arriving almost monthly for new product launches, product rebrands, and limited-time offerings. These projects moved quickly—often beginning with naming exploration alongside copywriters before independently developed visual concepts which were then presented to the brand team for final selection.
GUMMIES LINE PRODUCT LAUNCH
A packaging system developed for a new line of gummy vitamins, designed to feel distinct while remaining visually connected to the existing pill vitamin line I had previously designed. Each label was built to clearly communicate key benefits on the front of pack and established a consistent visual language that functioned as a mini brand within the larger AdvoCare® portfolio.
GREENS POWDER REBRAND
AdvoCare® recently rebranded their greens powder to reflect updated aesthetics including flat colors and color blocking, modern typography and a more elevated look and feel. Marketing gave us a few must haves for the labels, including flavor information that was prominently displayed, callouts on the front of the label that highlight product attributes, as well as product benefits that are displayed prominently and are easily scannable.
