Limited edition Spark® Passion Orange Guava says “aloha, energy”!

PROJECT SCOPE: Packaging Illustration, Campaign Concept, Art Direction, Photoshoot and Styling, Graphic Design
PROJECT DURATION: March 2025, 2 to 3 weeks
TOOLS USED: Illustrator, Photoshop, InDesign

Spark Energy & Focus is AdvoCare’s flagship product, several times a year the brand releases limited time only flavors with extensive launches. This project kicked off when one of my illustration options was selected for the packaging, from there, I conceptualized, art directed and designed a multichannel, digital campaign that spanned everything from an initial social media teaser for social media all the way through to the LTO flavor selling out. The campaign went live across several channels, including web assets on AdvoCare.com, social media, email, static paid media, 30 second ad spot and SMS communication.