Vianesa Lodge & Resort is a sophisticated luxury getaway located in Northern California.
PROJECT SCOPE: Naming, Positioning, Trademark Development, Art Direction, Brand Identity, Packaging, Copywriting
PROJECT DURATION: September 2021–November 2021 (3 months)
TOOLS USED: Illustrator, Photoshop, InDesign
COMPLETED AS A SOLO PROJECT
Vianesa Lodge & Resort is located in gorgeous Northern California featuring luxury hotel rooms and individual cabins for guests wanting to stay closer to nature. Outdoor amenities include sprawling nature trails and a nearby river, perfect for those seeking adventure and relaxation. What makes Vianesa special is their warm, friendly & down to earth personality while simultaneously offering a luxury experience. It was important to capture that voice, hoping guests feel instantly comforted and ‘at home’ while at the property. Beyond that, the system needed to be recognizable, consistent & easy to understand at a glance.
RECOGNITION:
GOLD, Branding—Graphis New Talent 2022, International
FINALIST, Brand Identity—AIGA Flux 2021, National
SILVER, Integrated Brand Identity—AAF District 10 Addy’s 2022, Regional
BEST IN SHOW, Integrated Brand Identity—AAF SA Addy’s 2022, Local
GOLD, Integrated Brand Identity—AAF SA Addy’s 2022, Local
WHAT I LEARNED:
This was my first project with the goal of creating a branding system and I immediately fell in love with the entire process. I did extensive competitor research and spent a considerable amount of time trying to figure out ways to make Vianesa different from what was already out there. I learned how important it was to define and develop the “personality” of the brand and then use it as a lens when making design choices.
WITH MORE TIME AND RESOURCES:
I would love to brand the space and include environmental graphics.